Lazio region launches drive to attract visitors as Italy attempts to kickstart its covid-hit tourism industry this summer.
The Lazio region around Rome has launched a tourism campaign to entice holidaymakers into staying longer by subsidising their accommodation in the Italian capital and the surrounding area.
The Più notti, più sogni initiative - which translates as 'More nights, more dreams' - was announced by Lazio governor Nicola Zingaretti yesterday evening as part of measures to kickstart the region's tourism sector left reeling by covid-19.
The €10 million holiday package, which take effect from 1 July, includes an extra free night for those who book a holiday of at least three consecutive nights in the Lazio region, and two extra free nights for those who book five.
Describing it as an "unmissable opportunity," Zingaretti said the incentive is aimed at "tourists, of all ages," allowing them to extend their holiday and "enjoy the wonders" of the region, while also boosting the hard-hit local tourism industry.
Under the title #FaiUnSaltoNelLazio (Take a Leap into Lazio), the campaign will comprise videos published on TikTok, Facebook and Instagram promoting some of the "most evocative" destinations in the region.
The venues chosen for the campaign include Rome's Parco degli Acquedotti, the "dying city" of Civita di Bagnoregio, the Sacred Woods of Bomarzo with its park of monsters, and Castello of S. Severa, a beach-side castle described as "the most beautiful youth hostel in the world."
The move by Lazio comes as Italy opens up to international tourists, with covid-tested flights for tourists from Canada, Japan and the US, and the lifting of quarantine restrictions for travellers coming from European and Schengen zone countries, Israel and the UK.