Instructor for Principles of Business: Marketing Management and Operations - MA in Cultural Heritage (Fall 2019)

Instructor for Principles of Business: Marketing Management and Operations (Fall 2019)

This course is for graduate students on the MA program in Sustainable Cultural Heritage. Students on this course are largely Liberal Arts graduates with no prior business experience. The course is taught in conjunction with a parallel course in Finance and Accounting. Taken together these courses are pre-requisites for spring semester courses in Heritage Economics and Fundraising. The class is likely to consist of approximately 10 students.

Course Description

This course teaches the core elements of marketing in nonprofit, public, for-profit and social enterprise organizations. Students examine the strategic marketing process from initial research and analysis through writing a marketing plan. The course highlights the latest tactics used in executing the plan, including digital content marketing and offline real time techniques. The course content reflects continuing changes in the operating environment, including the imperative to develop sustainable organizations, the impact of digital technologies, the continued blurring of boundaries among the nonprofit, for-profit, and public sections in the economy and the increasing interconnectedness of local and global markets.


The instructor must have a graduate level qualification in marketing and a level of English equal to a mother tongue speaker and must be able to work legally in Italy. The ideal candidate will have professional and/or research interests in a field related to cultural heritage which s/he can utilize in teaching the principles of marketing. Particularly advantageous would be knowledge of the marketing of heritage tourism. The successful candidate will be expected to liaise with the instructors of Finance and Accounting, Heritage Economics and Fundraising in order to ensure that all relevant material is covered and that there is no duplication.

Terms and Conditions

The course is taught in a three hour session once a week, timetabling is open to negotiation. Classes start w/b 2 September 2019 and finish w/e 12 December. There is a one week break 21-25 October. This is a one semester contract. Terms TBA.

To apply, please send: cover letter (Quote HR 4/2019 “Principles of Business (Cultural Heritage)” in the subject line), and rèsumè and the names of two references to

Interviews will start as soon as possible and will be on-going.

AUR is an equal opportunity employer.