From Vera to Veruschka

The MACRO on Via Nizza presents From Vera to Veruschka, an exhibition of photographs taken in the 1960s by celebrated Italian fashion photographer Johnny Moncada.

On display are 43 portraits, with the star attraction being the young German model Vera von Lehndorff-Steinort, who came to be known in the Italian fashion scene as Veruschka.

The exhibition features portraits of figures from the world of art, fashion and film such as Cy Twombly, Gastone Novelli, Achille Perilli, Federico Fellini, Valentino and Rocco Barocco as well as models such as Jean Shrimpton, Barbara Bach, Ali McGraw, Joan Whelan (whom Moncada married in 1956), Mirella Petteni, Isa Stoppi, Alberta Tiburzi and Iris Bianchi.

Many of the 43 portraits in the exhibition were taken at Moncada's Via Margutta studio in Rome and have never been published. They are shown at MACRO as part of the 13th edition of FotoGrafia, the Rome International Photography Festival. 

Each year FotoGrafia showcases the work of emerging talents and promotes contemporary photography in its various forms and languages. This year the festival is dedicated to the role of the portrait in modern art, literature and cinema.

The main exhibition comprises internationally-renowned photographers, curators, critics and museum directors who have contributed to previous editions of the festival. In addition to Moncada, there are a series of solo exhibitions such as Asylum of the Birds, the latest work by South African-based photographer Roger Ballen whose images document a Johannesburg house populated by people and animals, especially birds.

Also of note is Beats by New York photographer Larry Fink whose 1958 road trip across America recalls the Beat generation of writers, musicians and artists.

For more details see website.

General Info

Address MACRO, Museo d’Arte Contemporanea Roma, Via Nizza 138, tel. 06671070400.

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From Vera to Veruschka

MACRO, Museo d’Arte Contemporanea Roma, Via Nizza 138, tel. 06671070400.