The Americans. Photographs. 30 May-31 July 2005.
Born in the Bronx of South American parents, Serrano made his name by showing a photo of a crucifix immersed in his own pisspot. Then came a series of outsize photos in colour of poor bodies on tables in the morgue, labels attached to their toes, and a series of poor people alive, carelessly engaged in intimate acts of sex. However this show is full of cheery faces of Americans of all ages, genders and walks of life.
They are all nice and ordinary folk, happy to have their pictures taken. Perhaps what unites them all is this American guilelessness, openness and confidence in this very picture-taking. While Serranos former work was embarrassing to look at, this is too: the sitters are revealed as too defencelessly pleased. Most of us in the art world or any sophisticated setting would not like to pose for him in order to be rendered so blithely ordinary. Galleria Ugo Ferranti. Via d Soldati 25 A, tel. 0668802146. Edith Schloss