Gucci to donate towards restoration of Tarpeian Rock at Roman Forum.
Luxury fashion house Gucci will present its 2020 Cruise collection fashion show on 28 May in the Capitoline Museums in Rome.
The news, announced by Maison Gucci together with the city, will see the fashion house contribute financially to the restoration of Rome's Tarpeian Rock over the next two years. The amount of money being donated was not revealed.
This 25-m high cliff is located on the southern summit of the Capitoline Hill, the seat of city hall, and overlooking the Roman Forum. Composed mainly of porous tufa rock, the cliff was used during the Roman Republic as an execution site, from which traitors were flung to their deaths.
Gucci creative director Alessandro Michele says he chose the Capitoline Museums - the oldest in the world - as it reminded him of his childhood. Gucci is no stranger to collaboration with the ancient past: its pre-fall 2019 collection was shot in Italy's archaeological parks of Pompeii, Herculaneum and Selinunte.
In recent years Gucci's Cruise collection shows have been held at the Dia-Art Foundation in New York City, The Cloisters of Westminster Abbey in London, the Palatine Gallery at Pitti Palace in Florence and the Promenade Des Alyscamps in Arles.