Gucci to stage fashion show at Capitoline Museums in Rome.
Luxury fashion house Gucci is to provide sponsorhip for the restoration of Rome's Tarpeian Rock over the next two years.
The 25-m high cliff is located on the southern summit of the Capitoline Hill, overlooking the Roman Forum, near the Capitoline Museums and seat of city hall.
Gucci will reportedly sponsor the clearing of paths around the cliff and the installation of a new lighting system although the fashion house has not revealed how much money it will contribute.
Composed mainly of porous tufa rock, the cliff was used during the Roman Republic as an execution site, from which traitors were flung to their deaths.
Coinciding with its offer of sponsorship, Gucci will present its 2020 Cruise collection fashion show on 28 May at the Capitoline Museums.
Gucci is no stranger to collaboration with the ancient past: its pre-fall 2019 collection was shot in Italy's archaeological parks of Pompeii, Herculaneum and Selinunte.
Gucci's intervention at the Tarpeian Rock, also known as the Rupe Tarpea, follows other Italian fashion brands stepping in to restore landmark sites in Rome.
Luxury jeweller Bulgari donated €1.5 million to clean the Spanish Steps and recently announced its plan to restore the sacred area of Largo Argentina, site of Julius Caesar's assassination and home to a much-visited cat sanctuary.
Photo Corriere della Sera