15 - 18 September 2010. 500 artists from 60 countries are included in the international video-art festival/competition with the theme Invisible Violence - Private, Public, Social' in MACRO Testaccio. The four day FestArte VideoArt Festival is designed to give visibility to audiovisual language, and to promote its research and artistic value.
Most of the work submitted is conceptual while the sentiments expressed range from the sarcastic to the metaphorical and the personal. The maximum length of each video is eight minutes, and the themes chosen include human relationships and media censorship.
The festival is supplemented by a full programme of events such as audio-visual performance, discussions between video artists and curators, and a dj set.
One of the highlights is the presence of Erwin Olaf, the award-winning photographer and film maker from the Nethherlands who exhibits Dawn and Dusk. Always ironic and provocative, the inspiration for these works came from the photographs of Frances Benjamin Johnston who became famous in 1900 with her series of African-American students in Virginia, most of whose lives were overshadowed by their status as freed slaves. A major exhibition of Olaf's work has just finished at the Hermitage Museum in Amsterdam.
On 18 September the festival concludes with a prize-giving ceremony with recipients chosen by a panel of seven expert judges, headed by artistic director Lorena Benatti. Organised by Federculture, a national association for the promotion of culture, Rome's contemporary art museum and Milan's Triennale design museum, the festival is supported by regional and city authorities.