Rome's summer sales start on 6 July 2023.

Summer sales in Rome and the Lazio region begin officially on Thursday 6 July with discounted clothes, shoes and accessories on offer for the following six to eight weeks.

Italy's summer sales begin in all regions on 6 July however the end date varies from region to region.

Consumer watchdog Codacons points out that shoppers should be aware of the regulations regarding sales and should check whether prices have actually been lowered.

Shoppers should be wary of shops advertising discounts of more than 50 per cent.

Codacons says that only shops at the very high end of the market could afford to offer such a discount, and that if consumers suspect a scam that they should contact Codacons or the police.

Shopkeepers are obliged to display both the full and discounted price of all items on sale, and they must accept the credit cards displayed on their windows as payment during sales.

Unless the item is damaged shopkeepers do not have to accept returns on sale items, nor are they obliged to allow customers to try on items.

Here is the calendar of Italy's 2023 summer sales, with the start and end dates region by region:

Abruzzo: 6 July - 31 August
Basilicata: 6 July - 2 September 
Calabria: 6 July - 30 August 
Campania: 6 July - 30 August 
Emilia Romagna: 6 July - 31 August 
Friuli Venezia Giulia: 6 July - 30 September
Lazio: 6 July - 16 August
Liguria: 6 July - 16 August 
Lombardia: 6 July - 30 August 
Marche: 6 July - 31 August
Molise: 6 July - 31 August
Piedmont: 6 July- 31 August
Puglia: 6 July - 15 September 
Sardinia: 6 July - 30 August 
Tuscany: 6 July - 31 August
Sicily: 6 July - 15 September 
Trento and Province: businesses choose independently when to hold sales, for 60 days

Umbria: 6 July - 31 August
Aosta Valley: 6 July - 30 September
Veneto: 6 July - 30 August

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