Initiative offers blood donors free entry for two to Rome city museums.
Rome residents who give blood between now and 15 October will have free entry for two to participating municipal museums, as part of a drive to increase the blood supply in the city's hospitals.
The museums taking part in the initiative include Centrale Montemartini, Trajan's Markets, Museo di Roma Palazzo Braschi, Ara Pacis, Galleria d'Arte Moderna on Via Francesco Crispi, Museo di Roma in Trastevere, Villa Torlonia and the Zoological Museum.
The Capitoline Museums offer blood donors a much-reduced entry fee of €2 while the initiative does not cover the temporary exhibitions at the Ara Pacis and Palazzo Braschi museums.
Donors simply present their certificate from the hospital in which they donated blood (or a copy of the certificate) at the ticket office of participating museums.
The initiative is part of the city's annual summer drive to encourage people to give blood at a time of year when donations decrease significantly.
Where to donate blood in Rome
Blood can be donated at centri transfusionali in Rome hospitals, always in the morning, however opening times vary from hospital to hospital.
Donors must be aged from 18 to 70 and blood can only be given on an empty stomach.
For full details of how, when and where in Rome to donate blood see Regione Lazio website.
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