Primark to open in Italy

Popular Irish retail chain expected to open in 2015

Primark, the Irish low-cost retail chain, is expected to enter the Italian market and open stores in Rome, Milan and Venice by the end of 2015.

Since launching as Penneys in Dublin in 1969, the Primark chain has since expanded extensively, mainly in the UK and Spain, with plans to open outlets in the US.

The brand now has 270 stores in nine European countries. The firm is noted for its affordable clothing but has faced allegations of exploiting cheap labour in Bangladesh, Cambodia, Indonesia and China.