Post-Christmas sales begin in Rome and Lazio on 5 January 2018.
The post-Christmas sales season begins in Rome and throughout Lazio on 5 January, running until 28 February.
Shoppers are expected to spend an average of €150 in the sales - seven per cent less than last year - according to consumer watchdog Codacons.
Shopkeepers are obliged to display clearly the prices on items for sale, with the original price tag alongside the new discounted price. Discounts are only allowed on stock already in the shop before the sales, not on items bought in at a discount.
Most city-centre shops will be open on Saturday 6 January, the feast of the Epiphany (or La Befana as it is known in Rome), including the large suburban shopping malls which have taken an increasing amount of business from the centre in recent years, mainly due to their parking facilities.
Sales begin across all Italian regions on varying dates between 3 and 5 January, with most of the regional sales ending in March. In the case of Campania, the region around Naples, the sales do not end until 2 April.