Rome bids farewell to landmark Martini sign

Rome's Martini sign immortalised by Sorrentino in La Grande Bellezza.

The gigantic neon sign carrying the Martini logo, part of the Via Veneto skyline for decades, has been removed by the Turin-based drinks company.

The landmark sign, which stood on top of an office block on Via Bissolati, just off Via Veneto, was immortalised by film director Paolo Sorrentino in La Grande Bellezza.

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Address Via Bissolati, Roma, RM, Italia

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Rome bids farewell to landmark Martini sign

Via Bissolati, Roma, RM, Italia