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Italy embraces Black Friday sales

Survey reveals that the American custom has strong appeal for shops and consumers in Italy.

Four out of five Italians say they are interested in making a purchase in this year's Black Friday and Cyber Monday sales, a new survey reveals.

The average estimated spend of Italian customers will be €232 per consumer, a jump of about 20 per cent from last year's €194, according to research carried out by PwC and reported by Il Sole 24 Ore.

Almost a third of those surveyed said they planned to take advantage of the Black Friday and Cyber Monday sales to purchase up to half of their Christmas gifts.

The data reflects a growing trend in recent years and suggests that Italy has widely embraced the American custom of shopping at hugely-discounted prices the day after Thanksgiving.

This year Black Friday takes place on 24 November, followed three days later by Cyber Monday, a day dedicated to discounts in the technology sector.

The post-Christmas sales in all regions of Italy begin on 5 January 2024, with the exception of Sicily where the saldi kick off on 2 January.

The winter sales generally last about six weeks however the time period varies from region to region.

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