Nutella Biscuits launched by Ferrero in Italian supermarkets.
Ferrero, the Italian brand behind the Nutella chocolate-hazelnut spread, has introduced its first Nutella-filled biscuits in supermarkets across Italy.
The new product comes to the market after ten years of research and an investment of €120 million by the company which is based in the southern Italian region of Basilicata.
The Nutella Biscuits hit Italian stores following their launch several months ago in France where Ferrero already boasts of sales "three times higher than those of the first similar product on the market."
The company is confident that the Nutella-filled shortbread cookies will become 'best-sellers' in Italy and expects sales worth €80 million in the first 12 months.
Nutella has proved wildly popular since it was invented 55 years ago, and is sold in 160 countries around the world, despite controversy over its constituent ingredient: palm oil.
However the company, which also make Ferrero Roche sweets, insists that it only uses certified, sustainable palm oil which is kept apart from conventional palm oil throughout the supply chain.