Italy to create 'Netflix of Italian culture'

Italy looks at new ways of sharing Italian culture with the world.

Italy's culture ministry has been allocated €10 million for the creation of an online platform that gives paid access to Italian culture, as part of the nation's so-called Relaunch Decree in the wake of the covid-19 crisis.

The culture ministry states that the project has "enormous potential" and that the digital platform can offer access to music, opera, theatre, cinema and virtual museum visits.

Italy's culture minister Dario Franceschini has described the streaming initiative as "a sort of Netflix of culture."

"The lockdown has shown the great creativity of the artists in trying to maintain contact with the public through online means, demonstrating the enormous potential of the digital offer which, of course, should not be a substitute but rather integrate the offer from the stage," reads the statement on the culture ministry website.