Italy's museums generated €27 billion in 2018

08 Oct, 2019

Italy's state museums attracted 53 million visitors last year.

Italy's 358 state museums in 2018 generated €27 billion, or 1.6 per cent of gross domestic product, according to a report commissioned by the Italian culture ministry.

Last year Italy's state museums generated earnings of around €280 million, attracting 53 million visitors and employing 117,000 people, according to findings by the Boston Consulting Group.

Presenting the report, Italy's newly-returned culture minister Dario Franceschini commented: "Investing in culture is a strategic lever for the country's growth."