Rome's Tritone Fountain in Piazza Barberini is being restored with private funds generated from advertising.
It will be the first in a series of Roman fountains to be restored privately, according to the city's cultural superintendent Umberto Broccoli, who said the advertising displayed on the hoarding around the monuments would pay for the entire cost of the works.
The other fountains include the Barcaccia at Piazza di Spagna, which will cost €210,000 and take seven months; €300,000 for the Lion fountain in Piazza del Popolo; and €388,000 for the Acqua Paola fountain in Trastevere's Piazza Trilussa which will take a year. All fountains will be restored by 2015.
The Tritone was chosen first given its advanced state of decay. Its restoration programme concludes in October 2013 and will cost over €240,000. The renovation includes the disinfection, reinforcement, treatment of rusted metal, sealing and filling of cracks. The restoration will include the recently-damaged metal fence and improving the fountain’s lighting.
The city has also appealed to the private sector to sponsor the restoration of the Mausoleum of Augustus, near the Ara Pacis. Work has been going around the mausoleum for many years but now Rome's mayor Gianni Alemanno has said the objective is to reopen the restored mausoleum in 2014 for the bi-millennium of the emperor's death. The minimum amount required for the proposed sponsorship is € 4.3 million.