Exploro.it, a multimedia application for smartphones which provides information and services, has been launched in Rome. Comprising a system of touchscreen icons, in addition to directing users to the nearest train station, post office or police station, the programme contains a wide range of suggested events, itineraries or interesting cultural places to visit.
The application is available to download and its large volume of data is updated on a daily basis. Registration for the service is both free and interactive, with members being able to add reviews, share their opinions via Facebook and Twitter, and send feedback to Exploro.it.
The company believes there to be a potential user-base of 15 million people in Italy, while between Rome
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