Rome's luxury shops on Via dei Condotti pay tribute to Chinese tourism.
The celebration of Chinese new year in Rome will be centred in the boutiques of the capital's luxury shopping street Via dei Condotti from 2-10 February.
The choice of venue is a reflection on the fact that the Chinese make up 34 per cent of customers in Italy's luxury shopping sector, with organisers describing the event as an "expression of gratitude" to China.
The Year of the Pig will be celebrated in around 20 luxury boutiques on Via dei Condotti as well as in surrounding Via Borgognona, Piazza di Spagna, Piazza S. Lorenzo in Lucina, Via Bocca di Leone and Via del Corso.
Central to the celebrations will be the display of 30 works by Liu Bolin, the Chinese artist known as the "invisible man" who is known internationally for camouflaging himself with paint to appear as a living sculpture.
Window displays on Via dei Condotti will also be decorated in red, a colour associated with Chinese New Year.