Initiative offers blood donors free entry for two to Rome museums.
Rome residents who give blood up to 15 October will have free entry for two to the city's museums, as part of a drive to increase the city hospitals' blood supply.
The municipal museums participating include Centrale Montemartini, Trajan's Markets, Museo di Roma Palazzo Braschi, Ara Pacis, Galleria d'Arte Moderna on Via Francesco Crispi, Museo di Roma in Trastevere, Villa Torlonia and the Zoological Museum.
The Capitoline Museums offer blood donors a reduced entry fee of €2 while the initiative does not cover the temporary exhibitions at the Ara Pacis and Palazzo Braschi museums.
Donors simply present their certificate from the hospital in which they donated blood (or a copy of the certificate) at the ticket office of participating museums.
The initiative is part of the city's annual summer campaign to encourage people to give blood at a time of year when donations decrease significantly.