Rome's Capitoline Museums have installed a high-tech service that uses Near Field Technology (NFC) to explain the history behind some of their 300 art works.
By holding NFC-supporting smartphones near the antennas on the plastic tags beside the artefacts, visitors can access website links providing additional information. Those without smartphones can borrow one of the 200 phones available from the ticket office.
The museum hopes that the new system will help to avoid situations where large groups gather around the more popular artefacts, blocking the view for others.
Cultural organisation Zètema said that the project will be developed over the next few years with the support of South Korean electronics company Samsung. The system was launched to coincide with the current exhibition "Head of an Athlete from the Kimbell Art Museum", a first century BC cast bronze sculpture, which can be seen in Rome until 15 January.
The Capitoline Museums were founded by Pope Sixtus IV in 1471 and are the world’s oldest public museums.
Capitoline Museums, Piazza del Campidoglio 1. For information tel. 060608. 09.00-20.00. 24 Dec and 31 Dec 09.00-14.00. Mon, 25 Dec, 1 Jan closed.