Italy's museums increase revenue and visitors numbers

€50 million increase in income and 18.5 per cent rise in visitors from 2013-2016.

Italian state museums registered an increased revenue of about €50 million between 2013 and 2016, according to figures released by Italy's culture minister Dario Franceschini on 13 November.
The minister said the 38.4 per cent increase was a result of his ministry's reforms of the organisation of Italy's museum management. Franceschini said the reforms are now "bearing fruit" and reflect a "radical trend reversal", according to Italian news agency ANSA.
The figures also reveal that the upward trend is expected to result in a 13.5 per cent revenue increase in 2017.
Visitor numbers grew by 18.5 per cent from 2013 to 2016, reaching 45.5 million in 2016. The goal of the Italian culture ministry is to reach 50 million visitors in 2017.