Enjoy cars come to Rome

Another car-sharing scheme for the capital

Roman drivers can now take advantage of another car-sharing scheme called Enjoy which arrives in the capital on 5 June.

The initiative is operated by Italy's national energy provider ENI, in partnership with car company Fiat and Trenitalia. There are 300 of the Fiat 500 cars in the fleet, indentifiable by their red colour and yellow and white Enjoy logo.

The vehicles have free access in the limited traffic zones (ZTL), can be parked for free in Rome's blue-striped parking spaces, and can operate within an area of roughly 100 sq km.

Drivers can source the nearest car available by using the smartphone app or the website, or simply choosing the first available Enjoy car they find on the street.

The service costs 25 cents a minute while the car is in motion, and 10 cents a minute if the driver decides to keep the car parked for later use. The cost is all-inclusive and comprises insurance, fuel, parking and maintenance.

The initiative comes to Rome from Milan, where more than 80,000 drivers clocked up 500,000 journeys in the first five months, with plans to increase the number of cars in the capital from 300 to 600.

Enjoy follows the arrival of another car-sharing scheme Car2go, which launched in the Rome market in March.

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