Rome's city council has just launched a campaign to ensure that its employees communicate more clearly and concisely with residents; especially when it comes to forms and paperwork. A manual and cd-rom have been created offering comprehensible phrases for all occasions, using up-to-date and everyday language that can be understood by everybody, instead of arcane or contorted terms. Examples include saying "pagare" instead of the more wordy "effettuare il pagamento", or "Se la persona sposata" instead of the old-fashioned "Ove il richiedente sia coniugato". The launch is part of a broader campaign by the council to treat Romans as valued customers.